Casio

OUR PURPOSE STORY

CASIO Creativity ‒ inspired and driven by the individual to find and satisfy unfelt needs
sleeping deep in the heart.
Through combining the power of original thinking, cutting-edge technology,
passion and our proven ability to turn ideas into reality,
we generate new and wonder-filled experiences that surprise and delight.

CASIO Contribution ‒ nurturing the new value
we create to realize cultural touchstones that enliven and enrich global society.
Our products and services spark curiosity and creativity in the people
who interact with them, opening and encouraging a spirit of challenge and growth.
By providing unheard-of ease of use, we also strive to make tomorrow more convenient and enjoyable.
Our continuing aim is the realization of a society
where every day, one by one, people can feel the joy of surpassing today.

Throughout our history, we have always pushed boundaries to create new value for the world
while challenging ourselves to meet emerging needs.
And while we are flexible in the face of change, we will always remain the same CASIO at heart.
We will continue to bring our unique creativity and contribution to future generations around the world.

This is our essence, and the reason for our existence.