G-SHOCK
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G-SHOCK, the watch that brought the new concept of toughness to the timepiece.
It began with a reckless challenge to the conventional wisdom of the day,
a developer's belief that it was possible to construct a watch that wouldn't break,
even if dropped, Project Team Tough was formed to build it in 1981.
The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure.
This marked the birth of a technology that is tough to the core.
