HOKA

HOKA is a footwear company that was founded in 2009 with the goal of making running easier by creating shoes that make downhill running feel effortless, like "flying". The company is known for its maximum-cushioning shoes, which often feature a lightweight-to-cushion ratio, and is characterized by innovative to improve stability and a smooth, efficient stride. HOKA provides gear for a wide range of athletes, from elite marathoners and ultramarathoners to casual walkers, aiming to inspire people to move and believing that "everyone is an athlete".