KAVU is also an aviation acronym for “clear above visibility unlimited,” when there isn’t a cloud in the sky and you can see to the horizon. That limitless feeling is our guiding philosophy and the attitude we bring to all we do. It means treating every day like it’s special, and then getting out and doing whatever invigorates you and makes you smile. That’s a KAVU Day. And we want you to have as many as you can. KAVU clothing is an expression of this approach to life.