We aren’t one of those big companies that’s owned by an even bigger company that cuts corners to make an extra buck. That’s because we’re a team of lifelong outdoorsmen who look for any and every excuse to get as far out as possible into the wild places that feel like home.
Poncho was born outdoors. Our founder, Clay, had a previous life as a fishing guide in Alaska. And while he loved the feeling he got from taking others deep into the backcountry, he couldn't stand the fishing shirts available at the time. They fit like parachutes at best, and trash bags at worst. Full of loops and straps that didn't do anything except get in the way. So when he returned to civilization, he set out to find a better way.
